3000 word portfolio on a case study of a product, city,
service, or event brand of your choice. The report should be underpinned
by references to a wide range of secondary sources ranging from academic
and industry-related to those specifically related to the chosen case study.
Further guidance will be provided in class (see the week-by-week
programme). Remember that this is a marketing portfolio, not an essay.
Therefore, it should not be written in continuous prose but have relevant
subheadings.